SLANT

Design strategy rooted in how humans think, feel, and live.

Brand Strategy

We figure out what makes people tick. (Spoiler: it's rarely what they say in focus groups.) Then we find the white space and build brands that actually resonate.

Visual Identity

Logos, design systems, and brand guidelines that tell your story cohesively. We're mildly obsessed with consistency.

Packaging Design

Packaging that makes people stop mid-aisle, pick it up, flip it over, and drop it in the cart. That three-second decision? We obsess over it.

Go-to-Market

Broker networks, buyer meetings, distribution strategy. We've sat across from Costco buyers and lived to tell the tale. Your product deserves shelf space.

Human-centred brand building from concept to shelf.

$100M+

Brand revenue generated

30,000+

Retail locations reached

15+

Years building CPG brands

Bad puns that were unintended

Selected work

Work we're proud of.

Moon Cheese: Space Spice

Turning up the heat on a beloved snack brand. We developed the strategy and design direction for Moon Cheese's spiced flavor line extension, from concept through packaging design.

Brand Strategy Packaging Product Development

Aw Yeah

Building a new snack brand from scratch. We developed brand strategy, identity, and packaging design for an indulgent healthy snack line designed to jump off the shelf.

Brand Strategy Packaging Product Development

Moon Cheese

From zero to nationwide in four years. We built, branded, and commercialized Moon Cheese from concept to distribution across Starbucks, Costco, Target, Whole Foods, and Kroger.

Brand Packaging Go-to-Market Sales

Creations Foods

15 months as fractional CMO. Full executive responsibility for a high-volume food manufacturer. Sales, marketing, brokers, agencies, R&D coordination. Reporting directly to the CEO.

Fractional CMO Sales Marketing

Rogers Foods

Unifying a heritage brand across flour and oats. We created a cohesive design system for this 60-year Canadian brand, resulting in 25% sales growth and expanded distribution across Canada.

Packaging Design System Brand

Gold Rush Organic

From one regional SKU to national distribution. They asked for a rebrand. We found whitespace in organic frozen potatoes and helped them own the category.

Strategy Packaging Product Development

Amaze Bites

Yes, we literally made this in our kitchen. Dark chocolate meets tropical fruit. We developed the concept, hand-rolled the first batches ourselves (our fingers were very sticky), then built the brand and packaging for US retail.

Product Creation Brand Packaging

Joaquina

Bringing Brazilian beach culture to Vancouver. We built brand strategy and positioning for a swimwear and resort wear boutique launched in Vancouver, importing bold Brazilian designs for Canadian shoppers.

Brand Strategy Positioning Retail

What clients say

"Slant was integral to the successful development of an appropriate in-depth branding strategy for our dried cheese snack product. They utilized our product's unique characteristics to develop effective messaging, packaging and an online marketing strategy to ensure that consumers recognized our product as being all-natural, 100% cheese via a memorable concept."

Brent Charleton CEO (Former VP Corporate Affairs), EnWave Corporation / Moon Cheese

"Slant was a pleasure to work with and they helped us strategically re-launch our brand. Their professional approach helped us define our brand values and objectives and the final designs totally delivered above expectations. We are proud to have Slant as our brand partner."

Brad Duggan National Sales Manager Canada & USA, Rogers Foods

"Slant was critical in helping Rocket take its branding to the next level. The new packaging has been well received by industry and we expect greater acceptance as we move forward. We are very impressed with the design team at Slant, they delivered a great product within our budget and on schedule."

Jas Bains Founder & President, Rocket Foods

"I would say that Slant nailed the concept we were looking for, it was awesome working with you guys and we will definitely bring any future projects to you!"

Sanjay Sundar Owner, Sanjay's Foods Ltd

"Slant performed a market analysis to confirm our desire to be the first organic frozen potato company in Canada. There was a redesign of all packaging and logo to differentiate us from everyone. This opened a national opportunity that was not possible in the conventional arena. We have invested in our own production facility and are now growing in the US market as well!"

Robert Hanzek Gold Rush Frozen Foods Inc.

Design & Packaging

Shelf-ready packaging that pops.

7 Seas

Premium frozen seafood packaging. Sophisticated design system for fish products and salmon jerky.

Packaging Photography

Frozen Xplosion

Vibrant packaging refresh for a healthier smoothie mix. Bold colors and appetizing imagery.

Packaging Brand Refresh

Rocket Foods

Allergy-free food packaging that communicates safety and stands out on shelf.

Packaging Brand

Jovan's Pure Nutrition

Oat cereal packaging that secured distribution with a major national retailer.

Packaging Product Strategy

Sanjay's Foods

Artisan samosa packaging that communicates quality and authenticity.

Packaging Photography

Digital & Interactive

Software, apps, and experiences.

Flow

Animation software we built from scratch. Import from Sketch or Figma, animate with an intuitive timeline, export production-ready code. Vancouver UX Award winner.

Product Software UX

Indian Residential School
History & Dialogue Centre

IRSHDC at UBC

We created the interactive experience for UBC's Indian Residential School History and Dialogue Centre. Touch-screen walls let visitors explore the legacy of residential schools through geography, timelines, and personal stories.

Interactive Installation UBC

MO interactive installation with circular display

MO

Interactive installation built with Tangible Interaction. Featured at TIFF, creating playful learning experiences for kids.

Interactive Installation Exhibition

CityBits

Interactive data visualization for the City of Vancouver. iBeacon-powered experience letting citizens explore the Greenest City 2020 Action Plan.

Interactive Data Viz App

Cognus

E-learning platform brand and web experience. Became the certified training program for GibbsCAM with enterprise clients including Rolls Royce.

Brand Web Marketing

About us

We don't drop a logo and disappear. We grow brands.

Most agencies hand you a logo and wish you luck. We stick around. We've helped generate over $100M in brand revenue and watched our packaging fly off shelves at Whole Foods. (We still fist pump when we see it.)

Great brands don't come from boardrooms. They come from understanding real people. We're strategists who think like designers, designers who think like marketers, and partners who actually give a damn.

Our sweet spot? CPG and food brands ready to grow. We love finding whitespace in crowded categories, refreshing packaging that's gone stale, and solving the "how do we get on shelf?" puzzle. We also consult on market expansion and growth strategy; work that goes well beyond packaging.

And CPG isn't our only gear. For example, we've partnered with interaction design teams at SAP to dream up high-concept solutions for their world-class clients. Our range is wider than any portfolio can suggest and our interactive division, Logic & Form, creates award-winning apps, installations, and digital experiences.

Clients we've worked with