Back to Work

Rocket Foods

Delicious food for those with food sensitivities and allergies. We helped Rocket Foods communicate their safety message through refined packaging that reassures customers their products are certified pure and free of the top 10 common allergens.

Brand Packaging Print Sales Strategy
Rocket Foods product packaging

Brief

  • Brand cleanup with new usage guidelines and templates
  • Stand-up bag packaging, to-go tubs, and display cartons for retail sales
  • Sellsheets and presentations for trade shows

Services

  • Brand refinement and guidelines
  • Retail packaging design
  • Print collateral
  • Sales strategy and materials

Making allergy-safe foods stand out

Rocket Foods was founded by Jas Bains, who understands the challenges of severe food allergies firsthand. Her mission: create delicious products that people with food sensitivities can enjoy without worry. Every Rocket product is certified pure and free of the top 10 common allergens.

Slant was engaged to develop new packaging and presentations that clearly communicate this critical safety message. We refined the packaging concepts to focus on claims and messaging that reassure potential customers, making it immediately clear that these products are safe for those with allergies.

The result is bright, eye-catching shelf packaging that stands out in the grocery aisle while delivering the trust and transparency that Rocket Foods customers need.

Rocket Foods packaging detail
Rocket Foods product lineup
Rocket Foods retail packaging
Rocket Foods brand materials
"Slant was critical in helping Rocket take its branding to the next level. The new packaging has been well received by industry and we expect greater acceptance as we move forward. We are very impressed with the design team at Slant, they delivered a great product within our budget and on schedule."
Jas Bains Founder & President, Rocket Foods
← Previous: Cognus Next: CityBits →