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Cognus

An e-learning platform for CAD/CAM software training. We partnered with WestCAM Solutions Inc. to bring the Cognus Institute from concept to reality, creating a complete brand identity and digital learning experience.

Brand Marketing Web Print Strategy

Brief

Brand identity, marketing, and business strategy
Website and print materials aligned with brand

Services

Complete brand identity
Marketing materials
Website design and development
Print collateral
Business strategy

Results

Became the certified online training program for GibbsCAM
Users include major manufacturers like Rolls Royce
98% of web visitors proceed to sign-up page

Building a premier e-learning platform

The Cognus Institute is an e-learning organization designed for students and professionals looking to build their CAD/CAM software knowledge. Through high-definition video tutorials and comprehensive course tracking, learners can study at their own pace online.

Slant partnered with WestCAM Solutions Inc. to bring this concept to life. We created the entire Cognus brand from the ground up, developing the identity, all marketing materials, website, and print collateral to establish a cohesive, professional presence.

The platform's success speaks for itself: Cognus became the official certified online training program for GibbsCAM, with users including industry leaders like Rolls Royce. The website achieves an exceptional 98% conversion rate from visitors to the sign-up page.