Finding opportunity in a crowded market
Jovan's Pure Nutrition was founded by Jovan Johnson, a young cancer survivor with a mission to start a food company providing healthy, natural, and nutritious products. Slant was brought in to help grow the brand and expand into other grocery store departments through new product development.
We identified an underserved niche within the crowded oat cereal segment. While the market was saturated with single-grain options, there was an opportunity to offer something different: oat blends combining complementary ingredients for enhanced nutrition and flavor.
We developed the concept, selected the ingredients for each blend, created the product names, and designed the packaging. The early results were promising, at a natural foods trade show, Jovan's secured an immediate listing with a major national distributor.
