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Amaze Bites

100% real fruit meets dark chocolate. We developed the brand and packaging for a new snacking sensation: tropical fruit sourced from Ghana, wrapped in rich dark chocolate.

Brand Identity Packaging Design Product Strategy
Amaze Bites product lineup showing Mango, Pineapple & Passion Fruit, and Pineapple flavors

Brief

  • Launch new snack product for retail
  • Develop brand and visual identity
  • Create packaging for US market

Services

  • Brand strategy
  • Packaging design
  • Product positioning
  • Sales materials

Results

  • Successfully launched in US market
  • Retail placement achieved
  • Multiple flavor variants

Real fruit, real chocolate, real good

The 100 Percent Company was launching a new snack product focused around 100% tropical fruit. Sourced from Ghana, their fruit product showcases all the flavor of tropical fruits with a satisfying, delightful chewy texture.

The challenge was how to properly integrate this fruit into a packaged retail offering. Our solution: complement the fruit with a surrounding of real dark chocolate and offer these bites as an on-the-go snacking sensation.

The packaging uses bright neon colors to convey the brilliant flavor of tropical fruit, presented in a stand-up resealable pouch format perfect for snacking.

Amaze Bites on retail store shelf showing real-world placement
Amaze Bites retail display in grocery store

On Shelf

The vibrant turquoise packaging stands out against competitors in the snack aisle, grabbing attention and communicating the tropical fruit proposition instantly.

From concept to shelf

Amaze Bites launched successfully throughout the US market, with the bright packaging design proving effective at capturing attention in the crowded snack aisle.

The "New Product" tags in store demonstrate successful buyer acceptance and retail placement - a key milestone for any new CPG brand.

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