Slant tackles the marketing and branding of an online learning program teaching CAD/CAM software.

brand / marketing / web / print / strategy

Cognus showcase


  • Bring a new online training course to market
  • Responsible for marketing & branding


  • Brand identity, marketing, business strategy
  • website and print materials aligned with brand


  • Cognus is now recognized as an official Gibbs CAM training partner and poised to become a leader in online CAD / CAM training
  • Effective web marketing - 98% of web visitors proceed to sign up page

Establishing the Cognus Institute through branding, design and strategy.

The Cognus Institute is a new e-learning organization capitalizing on the abundant market of students and organizations looking to build (or improve) their knowledge of CAD / CAM software. Through Cognus's high definition video tutorials and course tracking, Cognus learners can begin or resume their CAD / CAM education at their own pace, entirely online.

Slant was engaged by a highly respected GibbsCAM reseller in Vancouver, WestCAM Solutions Inc. with an idea to offer advanced technical training online. Entering as a partner with WestCAM into the Cognus Institute, Slant has helped WestCAM move this idea from concept to reality.

Slant created the identity and entire Cognus brand including all marketing materials. We oversee the marketing and branding aspects of the project on an ongoing basis and work closely with WestCAM to plan and advise the growth of the entire business. To kick things off, we recently re-launched the main marketing website and are laying plans for how to grow the audience through social media avenues.

Cognus showcase

WestCAM, with decades of expertise in teaching CAD/CAM software has had the skill, experience and ability to create well-scripted high-quality tutorial videos. Combined with the e-learning and additional video chops from the folks at Thinkific we have all worked hard to pull together a complete online learning system for CAD / CAM users, specifically teaching GibbsCAM.

Cognus has now become the official certified online training program for Gibbs CAM and Cognus continues to collect accolades from its ever-growing base of users including high profile machining companies such as Rolls Royce.

Perfection. The experienced staff at Slant Design were able to completely understand our business's marketing needs. They developed brilliant branding concepts and put it all together in a wonderful landing page and brochure materials. Our tracking system shows great results in terms of web-hits being converted to prospects, and customers.

We are very happy with the collaborative approach which the team uses when presenting us with several alternative designs to work from. Slant has been an excellent resource for our branding and marketing requirements.

Chuck Van Volkingburgh
Founder & President
WestCAM Solutions, Inc.